Creativity and Innovation

Innovation is “people creating something uniquely useful through the implementation of new ideas.” Contrary to popular belief, innovation is not usually dependent on sudden, big ideas at all. It comes from recognizing the seeds of unique new products and services in small ideas, and taking action to bring those ideas to life.

Even if you think you’re not creative, you can develop distinct skills, practices, and values to foster innovation in your business or organization, your community and your life. You can learn to better:

  • cultivate readiness for “aha!”
  • define the problem
  • generate ideas
  • choose solutions
  • test and implement promising ideas

Write to Know applies best innovation practices in workshops and working sessions to develop and improve your products, programs and services.


The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm,Tom Kelley with Jonathan Littman, Currency/Doubleday, 2001

Borrowing Brilliance and Other Oxymorons David Kord Murray at, issue no. 63-05

Breakthrough Thinking for Non-Profit Organizations: Creative Strategies for Extraordinary Results, Bernard Ross and Clare Segal, Jossey-Bass, 2003

“Breakthrough Thinking from Inside the Box”Kevin P. Coyne, Patricia Gorman Clifford, Renee Dye, Harvard Business Review, December 2007

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Chage, Jeremy Gutsche, Gotham Books, 2009

The Fifth Discipline: The Art and Practice of the Learning Organization (revised), Peter Senge, Currency. 2006

Group Genius: The Creative Power of Collaboration, Keith Sawyer, Basic Books, 2007

How to Encourage Creative Thinking, Jeffrey H. Dyer, Hal B. Gregerson, and Clayton M. Christenson, Harvard Business Review, December 2009

How to Get Ideas, Jack Foster, Berrett-Koehler Publishing, Inc (2nd edition), 2007

Improve Yourself: Business Spontaneity at the Speed of Thought, Joseph A. Keefe, John Wiley and Sons, Inc, 2003

The Medici Effect: What Elephants and Epidemics can Teach us about Innovation, Frans Johansson, Harvard Business School Press, 2006

The Myths of Innovation, Scott Berkun, O’Reilly Media Inc, 2007

Six Thinking Hats (rev and updated edition), Edward de Bono, Little Brown and Co, 1999

Sources of Power: How People Make Decisions, Gary Klein, Cambridge MA, MIT Press, 1998

A Technique for Producing Ideas, James Webb Young, McGraw Hill, 2003 (first published 1965)

Think Better: An Innovator’s Guide to Productive Thinking,Tim Hurson, McGraw Hill, 2008

Thinkertoys: A Handbook of Creative Thinking Techniques, Second Edition, Michael Michalko Ten Speed Press, 2006

The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell, Little Brown and Co, 2000

When Sparks Fly: Igniting Creativity in Groups, Dorothy Leonard and Walter Swap, Harvard Business School Press, 1999

Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small,Barry Nalebuff and Ian Ayres, Harvard Business School Press, 2003

Not enough? Here’s an even bigger list!