Tag Archives: heather mcleod grant

Cultivating nonprofit fans, revisited

23 Jan

Now that my beloved New England Patriots have made it to the 2012 Superbowl, I’m featuring an archived post on how nonprofits can learn from football fans– really– about building connections with their communities.


Cultivating nonprofit fans

12 Feb

Cultivating passionate fans is a critical skill for nonprofit leaders. Research demonstrates that effective nonprofits “inspire evangelists” in support of their mission. How exactly can we do this? We can draw surprising lessons for nonprofits by observing what drives ordinary people to roam city streets in costume and pay thousands of dollars to attend the Superbowl game.